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Investors are taking the more traditional venture-capital approach and backing technology that offers eyewear branding as a service. Eponym, a startup providing business support to eyewear brands, has raised $7 million in Series A funding

Startups, take note: It turns out there are other ways to build a company, including through a 'platform' model and a 'services' business, and, sure, it might be a risky bet this early in the game, but one might even venture that this approach will one day eclipse Warby.

Eponym's looking to disrupt the eyewear industry, creating frames for Alice + Olivia, Jason Wu and Steven Alan.

The e-commerce-focused company holds eyewear licenses for Steven Alan, Alice + Olivia and Jason Wu, with many more designer partnerships in the pipeline.

When looking at disruption in the eyewear space, most people talk about Warby Parker. That is because Warby Parker is cutting out the middleman and selling eyewear directly to consumers. However, there is a new disruptor in town and its name is Eponym.

We were looking for a quality product with more options that weren't available to us before. Which is exactly where Lipovsky and Ruiz's company, Eponym, comes in.

Unlike other digital startups, each client brand has a baked-in customer base, so Eponym can scale quickly while providing a unique experience for each brand, rather than focusing on one target market.

Jean Jullien Teams up with NYC's Classic Specs for Its Artist Collaboration Series

Classic Specs Calls on Jean Jullien and Tim Lahan for Limited Edition Sunglasses

With the help of some Classic Specs glasses, the Verily editors show that the right frame on the right face makes for an awesome bespectacled look.

Premiering at the Brooklyn Flea in 2010, Classic Specs was founded in Williamsburg to bring beautiful and blurd-crafted eyewear to all.

No summer outfit is complete without the perfect pair of shades, and Classic Specs‘s contemporary designs will keep you stylish without breaking the bank.

Classic Specs Teams Up With Top Artists to Create Frames for Special Series