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Award-winning, CFDA- designer Billy Reid launches his first eyewear collection with an emphasis on high quality craftsmanship in fine materials, combining Billy’s modern approach to classic American designs.

Hand-made in Japan, his sunglasses and optical frames offer a full assortment of men’s and women’s styles featuring leather wrapped frame faces, ultra-light titanium nosepads, Italian Mazzuchelli acetate and other luxurious details. Each frame will feature his signature ribbon detail laser etched into the nosepads. As a special edition at launch, Reid’s signature personal frame is taken as the inspiration for a sustainable buffalo horn frame.


On his newest foray into eyewear, Reid says, “I have been wearing glasses since I was twenty years old so at this point they are part of my identity. I’m inspired by classic American shapes. We wanted to realize that in our own modern take by using fine materials, brass and horn, which are materials I have always gravitated towards.” – Billy Reid



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